The iPhone leads in cellphone industry mobile web browsing usage; Mobile Safari on the iPhone continues to lead the way in providing the definitive mobile web experience on a handheld device. However, the native application experience — coupled with the easy-to-use iTunes App Store — offers possibilities and a level of user interface appeal that cannot be matched by web applications.
Why native technology over Web browsing?
Native applications can make sophisticated, intuitive use of touch screen gestures. They have access to OS and hardware features such as GPS, the accelerometer, and sleek animation that has become a hallmark of the iPhone experience. They are capable of saving large amounts of data to local storage if necessary, and can be designed to operate independently of the Internet. Most importantly for many users, they offer a responsive interface that looks, feels, and behaves like how an application should be experienced on the iPhone, lowering the barrier to adoption and use.